BY Karel Joos (Partner @ Interel) For many a present-day enterprise it is nothing less than the Holy Grail: the knowledge to create a compelling and resonating narrative which moves the hearts and minds of their stakeholders. To tackle this issue corporations are tapping into the power of stories and applying their fundamentals to the corporate environment. Karel Joos, a Partner at Interel and a published author of business non-fiction and literary fiction will share the essentials of how companies can increase their impact by making use of man’s greatest force: the ability to tell a story. This fall he will publish a textbook on corporate storytelling. His acclaimed analysis of public affairs, Lobbyen – Invloed, inzicht, impact (LannooCampus, 2019), describes a systematic approach to advance corporate interests and influence political decision making and is widely considered as a work of reference. Practical details:
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